Manager of Marketing Reporting & Analytics

Company: Seneca Gaming Corporation
Location: Niagara Falls
Posted on: April 17, 2024

Job Description:

The Manager of Marketing Reporting & Analytics will oversee all analysis of the casino database using the Corporation's Business Intelligence software system, as well as plan, support, execute and analyze casino promotions and direct marketing campaigns. Responsibility includes the monitoring and analysis of market and competitor activity. The individual will also manage campaign performance and participate in projects that drive marketing effectiveness and efficiency. The Manager of Marketing Reporting & Analytics is a motivated self-starter with a passion for mining customer data, other sources of data and providing insights to senior management. The Manager must balance multiple competing objectives to achieve results and will pursue all data sources and work with multiple business units, utilize his/her technical skills, business analysis, and innovation to drive analyses to completion. The Manager must possess strong leadership skills and be able to work autonomously and effectively in a dynamic and changing work environment. Education/Experience: Must be 18 years of age or older upon employment. Bachelor's Degree or equivalent in quantitative field (Business Administration, Mathematics, Statistics, etc.). Two (2) to three (3) years' experience in database marketing, direct marketing, customer/market analysis, data or financial analysis is required. Two (2) plus years' experience creating business reports using Microsoft SQL Reporting Services (SSRS) or other similar reporting software system. Demonstrated ability accessing data in a relational database environment. Strong familiarity with CRM software capabilities & functions. Experience with Bally BI (Business Intelligence) is an asset. Intermediate to advanced BI (Business Intelligence), MS Access, ShowCase, SQL, MS Excel/PowerPoint/Word knowledge is required. Strong analytical and statistical skills; Must have business sense to understand the big picture and quantitative skills to analyze and interpret business trend An innovative, positive, and self-directed attitude. Interested in finding solutions to problems or methodology for improving client deliverables. Previous experience with AS/400 or casino/property management systems is preferred; ACSC is recommended. Experience with casino metrics, segmentation, and player evaluation. Must have experience working directly with customers in understanding business needs. Scheduling flexibility and dependability required. Employment Type: Full Time Years Experience: 1 - 3 years Bonus/Commission: No

Keywords: Seneca Gaming Corporation, Niagara Falls , Manager of Marketing Reporting & Analytics, Advertising , Niagara Falls, New York